Best Cruelty-Free and Vegan Makeup Brands to Support

Choosing cruelty-free and vegan makeup isn’t just a beauty trend—it’s a commitment to ethical choices and healthier skincare. As more consumers become aware of animal testing and harmful ingredients, the demand for clean, responsible beauty products has surged. Fortunately, many brands are stepping up with formulas that are both kind to animals and great for your skin.

Cruelty-free makeup means the product hasn’t been tested on animals at any stage, while vegan means it contains no animal-derived ingredients like beeswax, carmine, or lanolin. Supporting brands that are both cruelty-free and vegan is a powerful way to promote a more compassionate, sustainable beauty industry.

One of the most accessible and budget-friendly options is e.l.f. Cosmetics. Known for its high-quality yet affordable products, e.l.f. is 100% vegan and cruelty-free. Their Power Grip Primer and Halo Glow Liquid Filter are cult favorites that deliver performance without compromise.

For a more eco-conscious approach, Pacifica Beauty offers plant-powered makeup in recyclable packaging. Every product is vegan, cruelty-free, and infused with skincare benefits. Their Alight Clean Foundation and Stellar Gaze Mascara are loved for their natural finish and clean ingredients.

If you prefer bold and trendy products, Milk Makeup is a must-try. All their makeup is vegan and formulated with hydrating, skin-friendly ingredients. Their Lip + Cheek Stick and Hydro Grip Primer are perfect for a fresh, effortless look.

Tower 28 Beauty is another rising star. Created with sensitive skin in mind, their vegan and cruelty-free formulas are dermatologist-tested and non-toxic. The ShineOn Lip Jelly and SOS Spray are gentle yet effective, making them ideal for daily use.

Looking for pro-level performance? Cover FX delivers. Their products are designed for high-performance results with clean, vegan ingredients. From customizable foundation drops to mineral powders, they offer everything you need for a flawless base.

For those who love a touch of luxury and sustainability, Aether Beauty combines crystal-infused pigments with zero-waste packaging. Their eyeshadow palettes are buttery, blendable, and made without any animal testing or ingredients.

Celebrity-owned brands are also making strides in ethical beauty. Rare Beauty by Selena Gomez is cruelty-free, with many vegan products clearly labeled. Known for inclusive shades and weightless formulas, the Soft Pinch Liquid Blush and Liquid Touch Foundation are standout products.

Lastly, KVD Beauty—once Kat Von D Beauty—has gone fully vegan and remains committed to cruelty-free testing. Their Tattoo Liner and Everlasting Liquid Lipstick are perfect for bold, long-lasting makeup looks.

When shopping for ethical makeup, always check for trusted cruelty-free certifications like Leaping Bunny or PETA. Read ingredient labels and brand websites for transparency on testing and sourcing practices. Even small changes in your makeup bag can make a big difference in promoting animal welfare and clean beauty standards.

By choosing cruelty-free and vegan brands, you’re not only enhancing your beauty routine—you’re taking a stand for a kinder, more sustainable world. Whether you’re new to ethical beauty or ready to upgrade your entire routine, these brands are leading the way with integrity and innovation.